Strong Growth Forecast for Tenerife’s Casinos
The three casinos owned by the Tenerife Island Council—Taoro, Playa de Las Américas, and Santa Cruz—are projected to achieve a combined turnover of more than €18 million in 2026, closing the financial year with positive results. This forecast, included in the council’s budget and reported by Europa Press, confirms the economic recovery and consolidation of the public casino network. The growth is supported by modernised facilities, increased activity on gaming machines and tables, and a diversified offering designed to attract new customer profiles.
Playa de Las Américas Casino Leads Revenue
Located within the H10 Gran Tinerfe Hotel, the Casino de Playa de Las Américas is set to be the highest earner, with a projected turnover of nearly €7.6 million. This represents a 13.4% increase on the current year, with a positive result forecast at €1.6 million. The council attributes this growth to a 20% rise in machine performance, a 5% improvement at the tables, a comprehensive refurbishment of the gaming room, and an enhanced corporate image with updated control software. For the close of 2025, this casino’s projected turnover is €6,680,210, which is €443,640 more than the previous year, driven by a 20% increase in machine revenue and an 8.7% rise in table income compared to 2024.
Santa Cruz Casino Diversifies Its Appeal
The Casino de Santa Cruz, situated in the Hotel Mencey, expects a turnover of €3.1 million in 2026—a 21.5% increase—with a modest profit of just over €30,000. Its growth is underpinned by a 15% rise in machine activity and a 2.5% increase at gaming tables. The casino has also broadened its appeal with new attractions like the ‘Zona Racing Canarias’ and the ‘Túnel del Arte’, designed to draw in new customer segments. For 2026, the council plans to replace older machines, upgrade the gaming floor, and implement new management software. Furthermore, the casino will open its doors to host forums and conferences related to sport, economics, and culture, strengthening its role as a multifunctional space in Tenerife’s capital.
Historic Taoro Casino Aims for Recovery
The historic Casino Taoro in Puerto de la Cruz, the oldest in the network, forecasts a turnover of approximately €7.5 million for 2026. This would be a 16.3% increase on this year, with an estimated positive result of €2.6 million. Its strategic goals include matching or surpassing 2024 income, increasing visitor numbers, and consolidating profitability through modernised facilities and management systems. However, for the end of 2025, Casino Taoro is recording a drop in turnover of €942,790, due to an 8.5% decline in machine revenue and a 62.2% fall in table game income.
Future Strategy and Past Sale Attempt
Despite Taoro’s short-term dip, the Island Council maintains its growth strategy and has not ruled out putting the casinos up for sale again in the future. With a workforce of around 150, the council does not consider them an essential public service. A previous attempt to sell the casinos in 2018, under the presidency of Carlos Alonso, received no bids, even though they were valued at close to €25 million at the time.
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