Arona Advances Cultural Tourism Model
Arona is making progress in consolidating a tourism model linked to its identity, in which cultural tourism plays a strategic role. Beyond its renowned sun and beach appeal, the municipality is committed to promoting its historical, cultural, and ethnographic heritage as a differentiating element that enriches the visitor experience.
A Rich and Varied Cultural Legacy
The municipality boasts a broad cultural legacy spanning from its Historic Quarter in the old town and its architectural heritage to its traditions, popular festivals, and artistic expressions. This wealth forms a unique narrative connecting the past with the present. Highlighting these resources allows for a complementary tourism offer, capable of attracting new types of visitors interested in the culture, history, and authenticity of the destinations they visit.
Integrating Heritage into Tourism Planning
This line of work focuses on integrating cultural heritage into tourism planning, promoting its conservation, dissemination, and responsible use. Cultural tourism is thus understood not merely as a tourism product, but as a tool to revitalise traditional neighbourhoods, support the local economy, and foster balanced development across the territory.
Year-Round Cultural Programming and Benefits
Furthermore, the cultural programme—which represents over five hundred cultural activities in the municipality annually—events linked to its civic and cultural centres, as well as the Infanta Leonor Auditorium in Los Cristianos, and heritage outreach initiatives all help to extend the tourism season beyond summer peaks. They also distribute visitor flows away from the most concentrated areas, generating benefits for both residents and the local commercial and cultural fabric.
Reinforcing Authenticity and Quality
With this strategy, Arona reinforces its positioning as a destination committed to quality and authenticity. It incorporates culture as an essential value of its tourism proposition, advancing towards a model that places people, the local territory, and its identity at the very centre.
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